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Valentine's Day

The View from The Shard The View from The Shard From: $50.00 SPECIAL OFFER - Enjoy a fantastic aerial view of London from the highest viewpoint in western Europe
Coca-Cola London Eye Coca-Cola London Eye From: $38.50 Enjoy spectacular views of London with a flight on Europe’s tallest observation wheel
Afternoon Tea in London Afternoon Tea in London From: $44.00 Enjoy a sumptuous, traditional British Afternoon Tea in grand, elegant surroundings.
The London Pass Dining Guide The London Pass Dining Guide From: $20.00 Save money with special offers and discounts up to 50% at over 140 top London restaurants!

Featured Products

Tower Bridge Exhibition Tour Tickets Tower Bridge Exhibition Tour Tickets From: $18.00 Experience unparalleled city views with a glimpse into the workings of this famous bridge
London Map London Map From: $2.00 A pocket-sized map of central London with a handy index and London Tube map included
The London Pass - eVoucher The London Pass - eVoucher From: $94.00 SPECIAL OFFER - 60+ London attractions on a single pass, with huge savings on individual entry prices
St Paul`s Cathedral St Paul`s Cathedral From: $30.00 Priority entry tickets to London's world-famous cathedral with stunning views from the top

Heritage touring passes - famous sites and hidden gems


Britain is a little land with a lot of history, and with the VisitBritain Shop's range of heritage touring passes providing free access to up to 300 sites, you won't be short of places to explore. Visitors to England will love the new Hudson Heritage Explorer Pass and English Heritage Overseas Pass, while the National Trust Touring Pass has over 300 sites across England, Wales and Northern Ireland. Visitors to Scotland are spoilt for choice too, with the Scottish Heritage Pass, Historic Scotland Explorer Pass and National Trust for Scotland Discover Ticket.

 All Heritage Passes

BritRail Passes - cheap rail travel around the UK

BritRail Passes

Holiday plans often change, and with a BritRail Pass your travel ticket will change to suit any last minute adventures. With unlimited rail travel across England, Scotland or the whole of Great Britain, BritRail Passes are exclusively available to overseas visitors and offer the most flexible and best value way to explore the UK. From city to countryside to coastline - what will you discover with your BritRail Pass?


 All BritRail Passes

Which airport transfer should I use?

All the information about our range of airport transfers, to help you see which one suits you best.

London Travelcard

London Travelcard

Unlimited travel on all public transport in London. Available for 1 or 7 days.



Official Australia Shop
of the
British Tourist Authority

Save 20% at top London attractions

  • Stress-free shopping - as the official shop of the British Tourist Authority, you can buy from us with confidence
  • Global organisation - we have offices worldwide, including in Sydney
  • Great value - enjoy huge savings on ticket prices compared to buying on the day, including 20% off Madame Tussauds, London Dungeon and the London Aquarium
  • Pay in Australian dollars - no worries about exchange rates or credit card fees

Get Inspired - London for Beginners

London for Beginners

A city guide for first-time visitors to London



Up to 20% off at London's premium shopping destinations!

Free Westfield VIP Pass

Receive a free VIP Pass at Westfield London or Westfield Stratford City when you make ANY purchase on the VisitBritain Shop!



Ripley's Believe it or Not


Exclusive Special Offer – up to 30% discount when you buy Ripley’s evening tickets (entry after 5pm)

More Information