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Privacy & cookies

Cookies are files designed to hold small amounts of data, which are stored on a computer. This data is used to track information about your visits to and between sites.

Cookies have been around for years and are very common. You may well have cookies enabled on this computer now. Don’t panic. Cookies don’t harm your computer and VisitBritain does not store any personally identifiable data, such as credit card details, in the cookies that we create. We use the cookies to store encrypted data in order to make your visit to our site run more smoothly.

Using the information they contain, cookies enable us to determine the sorts of things that you might be interested in. As well as helping to automatically tailor your site experience in a more accurate way, cookies also help us to identify and fix any errors you may encounter.

Some cookies are essential for the correct working of the shopping basket and checkout. When you place an order with us, certain cookies are required for your transaction to go through and your order to be registered. (You can read more about what type of cookies we use and where they are here.)

VisitBritain does have relationships with other suppliers which are selected very carefully and constantly monitored. These suppliers may set their own cookies during your visit to show you different products or services based on what you seem to be looking for.

We’re telling you all of this because of a recent change to EU Legislation that affects all European websites and because we want to be clear and upfront with you regarding your privacy when you use our site. It’s very important to us that you feel you can trust and rely on us. In addition, we are also developing a number of other cookie and privacy-related improvements to our site.

 

Our cookie policy

Our cookies do not store details such as your name, address, telephone number or payment information. The cookies are simply used to record the areas of the site that you visit and for how long. This helps us to monitor the usability of our website and to improve its quality. If you would like to block, restrict or delete cookies from our site, you can use your browser to do so. Each browser is different, so you may need to refer to the 'Help' section of your browser to find out how to alter your cookie preferences. To find out where we are using cookies, click here.

 

How to manage cookies

If you want to disable cookies in your browser, you can set your browser accordingly, using its menu bar. You should be aware that, if cookies aren’t enabled on your computer, we are unable to personalise and improve our service to you.

You can find out more about opting out of cookies and safeguarding your online experience by visiting the Network Advertising Initiative website (please note that we are not responsible for the content of external websites).

To find out how to enable/disable cookies, please click here.

 

Third-party cookies

When you visit VisitBritain websites you may notice some cookies that are not related to VisitBritain. When you visit one of our pages containing embedded content, such as a video hosted on YouTube, you may be sent cookies from these websites. We have no control over the setting of these cookies. If cookies concern you, it’s best to check the third-party websites for more information about their cookies and how to manage them.