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Trade Opportunities with the VisitBritain Shop

As a travel agent, tour operator or travel related website you can provide added value for your clients and generate additional income by becoming a VisitBritain Shop partner. Read on to discover how we can work together.

Become an Affiliate of the VisitBritain US online store


  • Commission earned on any online sales that you refer to the shop
  • Your customers will save time by purchasing before they arrive in Britain
  • Our Shop is in US Dollars
  • Our average basket size is USD 225. Average conversion is 3%. So, on average for every 1000 visitors you send to our site, you could earn USD 572 (varies depending on products purchased and commission offered)

How it works:

We give you a track-able link that you publicise on your website and email marketing. You earn commission on all online sales that you have referred to the shop. The commission rate is variable and dependent on the type of product – please contact us for more information.

Trade Discounts

Travel trade can use exclusive trade discount codes to make bookings for clients. The discount code is applied at the checkout stage of the VisitBritain Shop.
All our products can be gifted to another person so this is an easy means to book products for your clients.

Wholesale Bulk Purchases (Offline)

Discounts can be applied to bulk orders of the following products

  • London Visitor Oyster Card
  • London Travelcard
  • London Map

A minimum order quantity of 100 units per product applies.

London Map License Agreement

VisitBritain owns the copyright to the cartography for the London Map.  A license can be purchased to reproduce London Maps under your own branding.  The costs are for the license only and vary according to the number of maps that will be printed.
For further information on the above schemes, your contact is: or speak with your local VisitBritain Travel Trade representative.