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What is the VisitBritain Shop?

We are the official shop of Britain’s national tourist agency, VisitBritain. We sell all the essentials for a fantastic vacation to Britain: attraction tickets, sightseeing passes and tours, theatre shows and transport products.

VisitBritain has been ensuring tourists have a great British vacation for over 50 years. We have offices around the world including the US and we work in partnership with big-name brands to bring you the best possible British experience. Current partnerships include British Airways, American Express and Radisson Edwardian.

Why shop with us:

  • We offer the convenience of purchasing in dollars so you don’t have to buy in a foreign currency

  • Save money: many products and attractions are more expensive if you wait to buy them on the day of visiting. Madame Tussauds, London Dungeon and London Aquarium tickets are all 20% more expensive if you buy them on the day. Similarly, you save £5 if you book Heathrow Express tickets online prior to boarding

  • Fast delivery: most of our products are e-vouchers and everything else is shipped from warehouses in North America, so you receive your product faster compared to other companies who ship from the UK

  • Beat the queue: many of our tickets are priority tickets, meaning you don’t have to wait in long queues – get out and enjoy Britain!

  • Relax: have everything you need for your trip to Britain before you arrive

  • We sell products exclusive to the international visitor such as BritRail train tickets and sightseeing passes. These products are much cheaper because you are a US tourist, but they are not readily available once you are in the UK. Don’t miss out on the great discounts available and be sure to buy in advance

  • We have exclusive discounts and special offers to save you even more money

  • We offer excellent customer service with replies in 1-2 working days

  • We are Verisign secured ensuring your transactions are protected

London Travelcard

London Travelcard

Unlimited travel on all public transport in London. Available for 1 or 7 days.