About us

VisitBritain Shop (visitbritainshop.com) is the official e-commerce platform of VisitBritain (the British Tourist Board) and is the first stop for travel, attractions and tours throughout The UK.

As the national tourism agency, VisitBritain also plays a unique role in developing England’s tourism product, raising Britain’s profile worldwide and developing Britain’s visitor economy.

Our overarching mission is to showcase the best of Britain across the nations and regions and to provide our visitors with access to world-class British tourism products.

Book your holiday experiences with us!

Here at VisitBritainshop.com you will find  over 350 top experiences  across the whole of the UK!

These include London and Britain travel and transfers tickets (ADD LINK), top attractions, trips & tours, exhibition, special offers and exclusive promotions, events tickets and much, much more!

All our products go through a thorough check before they get approved on our website, so as to provide you with amazing experiences which you can trust!

Keep an eye on our ever-growing range of experiences as we are constantly curating new products to provide you even more to enjoy throughout the UK!

Buy Before you Fly

Save money and time by booking your tickets before you leave your country!

With our multicurrency and multilingual site, we provide total convenience and it is so easy to either simply print your instant e-vouchers or (in the case of London transport tickets) have your tickets delivered at your own home address before you leave home.

Our team
Our e-commerce and Product team includes over 20 international members and are the top experts when it comes to travelling around Great Britain!

Do you have questions about our products? Get in touch!

Our bookings team provide in language product advice and support for the following languages: Dutch, French, German, Italian, Japanese, Spanish and English.

If you would like to speak with a member of our bookings team to enquire about any of our products you can call us on: +44 (0)20 7578 1235

We all operate from our London headquarters so we are available during UK hours Monday to Friday 10:00am to 16:00pm and we would love to help you make your most of your time in the UK.

If you have a query regarding an existing order please complete our contact form for further information. This will be picked up by our support team and we will respond as soon as possible an certainly within 2 working days:

When new forms are live change to:

If you have a query regarding an existing order please use this link to select and complete the most relevant contact form for your enquiry: contact us
This will be picked up by our support team and we will respond as soon as possible an certainly within 2 working days

Trade Opportunities

  • Are you a Supplier and would like to retail your product on VisitBritainshop.com?
  • Are you a trade partner and would like to purchase our experiences in bulk with dedicated trade rates?
  • Are you a blogger/OTA and would like to join our affiliate scheme?

Get in touch!

Why shop with us?
✓ We offer you the best of Great Britain

We have over 350 top experiences across Great Britain, carefully chosen by our team. So, if you are planning your next trip, don’t hesitate to contact us.

✓ Book with Confidence

VisitBritain Shop is the official retailer of the British Tourist Authority, so you can relax in the knowledge you are booking with a reputable company.

✓ Expert travel advice

Our dedicated multi-lingual and knowledgeable team will ensure all your needs are taken care of. Oh, and they also have a passion for all things British!

✓ Flexible options

We offer various booking options with many attractions being valid for 12 months, offering you the flexibility to change your travel dates should your plans change.

Our customers:

Everything worked well, you guys treat your business very seriously.
Your company worked in a very ethical way and it is my pleasure to be a testimonial of a company that one can trust.

Sandra Lima Sao Paulo, Brazil

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