Why shop with us

We are the official shop of the British Tourist Authority, VisitBritain. We sell all the essentials for a fantastic trip to Britain: tourist attraction tickets, sightseeing tours, London Transport tickets, and airport transfers.

VisitBritain has been ensuring tourists have a great British holiday for more than 50 years. We have offices around the world including in Sao Paolo, New York, Sydney, Paris and Berlin and we work in partnership with big-name brands to bring you the best possible British experience.

Why shop with us?

Save money: many products and attractions are more expensive if you wait to buy them on the day of visiting. Madame Tussauds, London Dungeon and London Aquarium tickets are all up to 20% more expensive if you buy them on the day. Similarly you save £5 if you book Heathrow Express tickets from us prior to boarding a train.

Comprehensive delivery options: we offer a range of delivery choices, so you can select the option that’s best for you. What’s more, many of our products are sent by e-voucher so there’s no waiting for delivery at all.

Jump the queue: many of our tickets are priority tickets so you don’t have to wait in line – less time queuing means more time enjoying your trip!

Relax: have everything you need for your trip to Britain before you arrive.

Shop with confidence: as the official shop of the British Tourist Authority, you know for sure you can trust us.

Exclusive products: we sell products available only to international visitors, such as BritRail Passes and sightseeing passes. These products are much cheaper because you are an overseas tourist, but they are not readily available once you are in the UK. Don’t miss out on the great discounts available and be sure to buy in advance.

We also have exclusive discounts and special offers to save you even more money.

Do you have any questions regarding planning your trip to the UK?: our team will offer replies to your queries within 1-2 working days. We offer customer service in 7 languages (French, German, Dutch, Italian, Spanish and English) and we also have a comprehensive FAQs page so you can find the help you need.

Shop safely: We hold a Digicert EV SSL Secure certificate to ensure your transactions are protected.

Why shop with us?
✓ We offer you the best of Great Britain

We have over 350 top experiences across Great Britain, carefully chosen by our team. So, if you are planning your next trip, don’t hesitate to contact us.

✓ Book with Confidence

VisitBritain Shop is the official retailer of the British Tourist Authority, so you can relax in the knowledge you are booking with a reputable company.

✓ Expert travel advice

Our dedicated multi-lingual and knowledgeable team will ensure all your needs are taken care of. Oh, and they also have a passion for all things British!

✓ Flexible options

We offer various booking options with many attractions being valid for 12 months, offering you the flexibility to change your travel dates should your plans change.

Our customers:

Everything worked well, you guys treat your business very seriously.
Your company worked in a very ethical way and it is my pleasure to be a testimonial of a company that one can trust.

Sandra Lima Sao Paulo, Brazil

Subscribe to VisitBritain Shop newsletter