Top Recommendations in London

Tower Bridge

There are so many places, tours, attractions, travel options and events in London, all screaming for your attention. If you’re a first time visitor, how can you tell which are worth your hard-earned money and your precious vacation time?

Look no further than the VisitBritain Shop guide, written by those in the know for those who want to know.

London Eye by NightThe London Eye

You’re never far from a view of the London Eye, and the view from the London Eye is very far indeed! Located on the South Bank of the River Thames, just across the bridge from Big Ben and the Houses of Parliament, the London Eye dominates its patch of the London skyline. Around 3.75 million people experience the London Eye every year and its popularity is certainly deserved; the views of London from the top are truly spectacular and truly unparalleled.

London Eye tickets bought from the VisitBritain Shop include a FREE 4D Movie Experience and are 10% cheaper than buying on the day.

The Original London Sightseeing Bus Tour

The subway is ideal for getting around quickly, but the insides of tunnel walls don’t tell you much about the city you’re visiting! Stay above ground, see the things you’d otherwise miss and make the journey part of the adventure with the hop-on-hop-off Original London Sightseeing Bus Tour. The tour is so much more than just a mode of transport, however, as multi-lingual guidance means you won’t miss a thing and FREE kids’ activity packs ensure the smaller guests are kept amused too.

St Pauls by NightAttractions included on the most popular routes include Buckingham Palace, Big Ben, St. Paul’s Cathedral, Westminster Abbey and many more.

Kensington Palace

Recently reopened following a multi-million pound refurbishment, Kensington Palace is steeped in British royal history. Most well known as the childhood home of Queen Victoria, the residence of Diana, Princess of Wales and currently home to Prince William and Kate Middleton, Kensington Palace now boasts beautifully landscaped gardens, two shops and a new café for visitors to explore.
St. Paul's Cathedral at night

While some areas are naturally off-limits, Kensington Palace tickets give visitors access to the State Apartments where enlightening theatrical performances reanimate centuries of royal history. Whichever of the four tour routes you choose be sure to visit the unique and spectacular Luminous Lace light installation at the center of the palace.

Shakespeare’s Globe Theatre Tour & Exhibition

Shakespeare’s Globe Exhibition is not just the largest Shakespeare exhibition in London, but the largest in the world – bigger even than in his birth town of Stratford-upon-Avon. Included with Shakespeare’s Globe tickets is a 40 minute guided tour of the theatre, with expert guides and storytellers providing you with a fascinating insight into the history and set up of the auditorium.

The tour will tell you the secrets to Shakespeare’s enduring appeal, such as the production techniques behind the playwriting, rehearsals and spectacular costumes. There will of course be some audience participation – extroverts to the front please!

Premium Tours – Total London

Everyone likes a little luxury from time to time, and luxury is exactly what you get with the Total London excursion. Travelling on a luxury coach, you’ll enjoy commanding views of famous landmarks such as Big Ben before arriving at your first destination, the Tower of London. As you’re greeted on the drawbridge by a Yeoman Warder, you may notice that there aren’t many people around. That’s because guests enjoy privileged access to the Tower before the doors open to the public.

Staying with the royal theme, your next stop will be the Changing of the Guard ceremony at Buckingham Palace, before a stylish river cruise on the Thames gives you a great chance to get some photos of the London skyline. St. Paul’s Cathedral and Westminster Abbey are next on the itinerary before the tour concludes with a flight on the magnificent London Eye. Remember, you’re on vacation – indulge yourself!

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