Are you a travel trade partner and/or a youth travel organiser? Get in touch and start earning commission
Unlock exclusive discounted access to over 100 highly demanded experiences, including:
- Visitor Oyster card
- Group Day Travelcard
- London Day Travelcard
- Warner Bros Studio Tour: The Making of Harry Potter
- BritRail passes
- West End theatre shows
Easy to book
Simply use your trade discount code at check out through our multicurrency, multilingual website, or place an offline bulk order. No minimum order and no contract needed. Get in touch with us to obtain your code and to discuss your client’s needs. Looking to buy physical products? Check out our shipping rates for online orders.
How it works
1. Join our Trade and School Network and earn commission right away
If you wish to book our transport tickets, attractions, and experiences for a school group or on behalf of your clients, please contact the VisitBritain Shop trade team to request your trade account and obtain your discount codes. A member of the trade team will assist you based on your business type and market.
Trade discount codes are valid on most of our products and can be applied at the checkout stage on our online shop. You can order online or pay through an offline bulk order if the volume of the booking is more than 500 units.
2. Join the Affiliate Scheme
Our Affiliate Program allows you to link to the VisitBritain Shop for any of our products through a trackable link and earn commissions when referring your traffic to our website. We are working in partnership with Rakuten, our new publisher’s agency. Please check out our dedicated info page on the Affiliate Scheme for more information.
Who can become a trade and school partner?
The programme is designed for:
- Travel agencies
- Youth travel organisers
- Tour operators
- Group travel organisers
Schools, colleges, and universities that organise educational or group trips
Why partner with VisitBritain Shop?
Exclusive discounts and commission
School organisers, travel agencies, tour operators as well as B2B trade partners benefit from competitive discounts on eligible products, as well as commission opportunities on key transport options such as Group Day Travelcards and Visitor Oyster cards. Simply use your trade discount code at checkout. No minimum order and no contract needed.
Get in touch with us to obtain your codes and to discuss your clients’ and students’ needs.
Multilingual, multicurrency platform
Our platform supports global distribution with translated content and the ability to purchase in local currencies, making it easier for international customers to book confidently and without conversion fees.
Earn commission on London Transport Tickets
The London Day Travelcard offers unlimited travel on London’s public transport network for a fixed period. We also have a Group Day London Travelcard for groups of 10+ people, including school groups.
The Visitor Oyster Card is a prepaid travel smartcard that offers a more flexible option for travelling in London.
You can find updated rates for 2026 here. Make sure you save on our London transport tickets by using our exclusive trade discount codes. Email us to get yours.
For orders of 100+ units, book offline for a faster, tracked, and secured delivery. Are you from a non-EU country? Please contact us for the best options.
Compare our London transport ticket options
Airport transfers
We have a variety of airport transfer products in the VisitBritain Shop. Those looking for train or tube transfers can purchase our Heathrow Visitor Oyster card transfer or Gatwick Visitor Oyster card transfer ticket options.
We also offer tickets for a bus transfer from Edinburgh Airport to the city centre.
We offer exclusive trade deals for airport transfer orders. Get in touch with us to find out more.
BritRail products
Are looking to discover Great Britain by train? We have BritRail passes available to purchase in the VisitBritain Shop, with passes for all kinds of holidays, schedules and travellers.
To find out more about BritRail passes, head to our dedicated BritRail page.
Top theatre products
The VisitBritain Shop has plenty of London theatre tickets on sale, with discounts offered for trade.
From fun-filled, family-friendly shows like Disney’s The Lion King and Wicked, to musical extravaganzas like ABBA Voyage and Mamma Mia! The Musical, we’ve got a theatre experience to suit everyone.
Reach out to us today to find out more about trade discounts on theatre tickets.
Want to find out more information about the theatre shows we offer on the VisitBritain Shop? Head to our dedicated theatre page.
Our top products
Partner with us and enjoy a discount on over 150 products on our shop. Contact us for our special trade discount codes.
Experience the best of London at your own pace as you jump on a sightseeing bus with over 40 stops...
One of finest working stables in the world and home to The King’s official coaches and carriages
Get a behind-the-scenes look at the spellbinding making of the Harry Potter films with this magical...
If you're planning a trip in England, Wales and Northern Ireland this year, buy a National Trust...
Explore over 1,000 years of British history at this UNESCO World Heritage Site, a Gothic...
Special offer - Choose 2, 3, 4, 5, 6 or 7 top London attractions and enjoy great savings while you...
Discover nearly 1,000 years of London's fascinating and gruesome history at this world-famous...
Explore the very best of Wales' historic treasures with your Cadw Explorer Pass
Experience the best of London at your own pace as you jump on a sightseeing bus with over 40 stops...
One of finest working stables in the world and home to The King’s official coaches and carriages
Get a behind-the-scenes look at the spellbinding making of the Harry Potter films with this magical...
If you're planning a trip in England, Wales and Northern Ireland this year, buy a National Trust...
Explore over 1,000 years of British history at this UNESCO World Heritage Site, a Gothic...
Special offer - Choose 2, 3, 4, 5, 6 or 7 top London attractions and enjoy great savings while you...
Discover nearly 1,000 years of London's fascinating and gruesome history at this world-famous...
Explore the very best of Wales' historic treasures with your Cadw Explorer Pass
Frequently asked questions
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Is there a minimum order?
No, you can use the discount codes for any quantity of tickets. We sometimes offer time-limited discounts for orders of 50+ items. Please get in touch with our team to hear about special offers.
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Do you support international partners?
Absolutely. Our platform offers the ability to purchase in local currencies, making it easier for international customers to book without conversion fees. To find out if we deliver to your country, please visit this information page.
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What's the difference between the Trade scheme and the Affiliate scheme?
The Affiliate scheme is the right option for you should you wish to opt for trackable links advertised directly on your channels. We pay our affiliates commission against any booking made using the trackable links. Alternatively, if you wish to book attractions and experiences on behalf of your clients, you can take advantage of our Trade scheme discount codes, benefiting from instant commissions – no contract needed.
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How far in advance should I order tickets?
You’ll find a list of estimated delivery times to your country here. However, we always recommend placing your order as soon as possible and with plenty of time before your planned trip just in case there are any unexpected customs or local processing delays.
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Can I use the discounts for private travel?
No, travel agents and school organisers may not use the discount codes for private purchases.
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Do you deliver to schools?
Yes, your order will be shipped to your chosen shipping address. However, we recommend using a private home address rather than a school as our global delivery partners cannot guarantee a delivery attempt during the school’s opening hours.
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Do you have a ticket collection point?
We do not have a physical store or collection point, which means your clients or students are not able to pick up the tickets directly in London.
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Are London transport tickets available in digital format?
No, Visitor Oyster Cards, London Day Travelcards, and Group Day Travelcards are sold as physical tickets only. It’s not possible to register them online and this means that it’s also not possible to link them with your smartphone.
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Which London transport ticket is the best option for my students or clients?
Please check out our comprehensive information page on London transport tickets to decide which option is the right one for you, your clients and/or your students. Get in touch with our team if you have any further questions.
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Can you prepare a quote for me?
Yes, we can help you find the right ticket and prepare a quote for you. Simply get in touch with our team.
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Can I have an invoice for purchase?
Absolutely, please get in touch with our team, and they will send you your invoice in PDF format.