Become an affiliate partner
Join the VisitBritain Shop’s Global Affiliate Network
Join the VisitBritain Shop affiliate scheme using our easy sign-up process and take full advantage of our product catalogue, featuring over 150 experiences, transport tickets and tours. The affiliate scheme allows you to make use of trackable links and banners which you can simply insert in your website or content, generating a commission for each sale of the product.
Trackable links include London transport tickets, BritRail products, Cadw Explorer Pass, National Trust Explorer Pass, The London Pass®, Warner Bros. Harry Potter Studio Tour, Merlin Entertainment, theatre tickets and much more.
Get in touch with us to find out more about the affiliate scheme and to discuss your needs.

Join the scheme in 3 simple steps and start earning commission:
Why join us?
- Our Affiliate scheme includes over 150 experiences across the UK
- You’ll get a baseline CPA according to the product category, with opportunities to increase as numbers grow
- We have a dedicated Affiliates support team
- You’ll receive weekly product updates and offers
- Our scheme includes a 30-day cookie window
- We have a multilingual, multicurrency site with regular content updates
How do I join?
- Simply sign up with our Affiliate agency and opt-in to work with VisitBritain shop website
- Wait for review and approval by the VisitBritain Shop team
- Download your trackable links and banners according to your products/categories of focus
- Include these links in your content to earn commission on products sold through your affiliate link
Got questions? Get in touch with us: [email protected]
Need more information?
When you join our affiliate scheme, you’ll:
- Gain access to your sales in real time, by product and by margin, thanks to your dedicated publisher performance dashboard
- Receive monthly automated payments against the tracked sales made on the VisitBritain Shop
- Access VisitBritainshop.com sites in English, French and German languages, with multi-currency options including USD, GBP and Euro
- Receive regular newsletters with key product updates and other relevant news from the VisitBritain Shop and our key partners
Want to know more? Get in touch with us to find out more about the affiliate scheme.
Earn commission on London transport tickets
We have partnered with Transport for London for the promotion and distribution of London transport tickets (such as the Visitor Oyster card, London Day Travelcard and London Day Group Travelcard).
The London Day Travelcard offers unlimited travel on London’s public transport network for a fixed period. The Group Day London Travelcard offers the same thing, for groups of 10+ people.
The Visitor Oyster Card is a prepaid travel smartcard that offers a more flexible option for travelling in London.
Looking for more information on London transport options? Head to our London transport ticket guide page.
BritRail products
We have BritRail passes available to purchase in the VisitBritain Shop, with passes for all kinds of holidays, schedules and travellers.
To find out more about BritRail passes, head to our dedicated BritRail page.
Our top products
Partner with us and enjoy a discount on over 150 products on our shop. Contact us for our special trade discount codes.
Experience the best of London at your own pace as you jump on a sightseeing bus with over 40 stops...
One of finest working stables in the world and home to The King’s official coaches and carriages
Save 21% during September! Get a behind-the-scenes look at the spellbinding making of the Harry...
If you're planning a trip in England, Wales and Northern Ireland this year, buy a National Trust...
Explore over 1,000 years of British history at this UNESCO World Heritage Site, a Gothic...
Special offer - Choose 2, 3, 4, 5, 6 or 7 top London attractions and enjoy great savings while you...
Discover nearly 1,000 years of London's fascinating and gruesome history at this world-famous...
Explore the very best of Wales' historic treasures with your Cadw Explorer Pass
other ways to partner with us
Looking for a different way to partner with the VisitBritain Shop?