A special offer for our JCB customers

JCB offer
Make the most of your UK adventure with our latest offer!
We’ve teamed up with JCB to bring their cardholders an exclusive 15% discount – capped at £20 – on a wide range of tours, experiences and attractions available to book in the VisitBritain Shop. So, if a trip to the UK is on the horizon, now’s the perfect time to start filling your itinerary with some unforgettable experiences.
Simply use your JCB card when you book and enter the code JCBOFFER at checkout to receive your discount.
You can save on days out and travel essentials, including transport passes, city tours, theatre tickets and entry to top attractions like the Tower of London and Edinburgh Castle. Scroll down to discover your dream day out and find more information on how to redeem this offer.
Use your JCB Cardholder discount on bestselling UK experiences
Skip the queues and travel on London's public transport network with ease with this prepaid travel...
See Scotland's top three royal attractions - including Edinburgh Castle - with one great-value pass
A paper ticket that allows you unlimited travel on all London public transport services
An electronic rail pass that grants you unlimited travel throughout the whole of England
Unmissable musical adaptation of Victor Hugo's 1862 novel Les Misérables, the world's longest...
Explore St Paul’s, the national cathedral and architectural masterpiece, where Londoners come...
Get a behind-the-scenes look at the spellbinding making of the Harry Potter films with this magical...
Book your tickets yesterday and take an electrifying ride back in time with Doc Brown and Marty...
What kind of Great British experience are you looking for?
FAQs about our JCB Cardholder offer
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What is the ‘JCB Cardmembers discount code' promotion?
The JCB Cardmembers discount code promotion is a 15% off promotion on selected products in the VisitBritain Shop, open exclusively to JCB card members. The promotion will be shared via JCB e-communications and is available between 02nd March 2026 at 09.30am Japan time and 01st March 2027 at 23:59 Japan time, subject to availability.
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Who is the promotion open to?
The JCB Cardmembers discount code promotion is open to all JCB Cardmembers globally.
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Where can I find the JCB Cardmembers discount code promotion?
You can find the JCB Cardmembers discount code promotion on the following weblinks:
VB Shop Japan (for Japanese JCB Cardmembers)
VB Shop Rest of World (for JCB Cardmembers outside of Japan)
This is an online promotion available exclusively on the VisitBritain Shop website.
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Where can I find the JCB Cardmembers discount code promotion T&Cs?
The full T&Cs for the JCB Cardmembers discount code promotion can be found at this link: T&Cs for JCB Cardmembers promotion.
You can find the T&Cs for the VisitBritain Shop website at this link: VisitBritain Shop T&Cs.
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Which products are included in the promotion?
You will find all the JCB Cardmembers discount code promotional products on the following weblinks:
VB Shop Japan: https://www.visitbritainshop.com/jp/en/special-offer-jcb-customers
VB Shop Rest of World: https://www.visitbritainshop.com/world/en/special-offer-jcb-customers
The promotion can be used on all products in the VisitBritain Shop except the following exclusions:
Royal Mews at Buckingham Palace
King’s Gallery at Buckingham Palace
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Are the products on sale during this promotion refundable?
No, all products purchased with the 15% discount code are non-refundable.
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Is the shipping cost included in the 15% discount offer?
No, shipping is not included, the 15% discount code is only applied to the product. For example, if the product is £100 and the shipping cost is £10, making a total of £110, the total cost after the 15% discount is applied is £100 x 0.15 = £85 + £10 = £95.
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Which countries can you ship physical products to (eg Visitor Oyster card)?
Shipping of physical products such as Visitor Oyster cards are only eligible for the following countries; China, Hong Kong, Japan, Taiwan, Thailand and Vietnam.
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When does the promotion start and end?
The main promotion period is open from 02nd March 2026 at 09.30am Japan time and 01st March 2027 at 23:59 Japan time, subject to availability.
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How can I use this offer?
To use the offer, simply add eligible product(s) in the VisitBritain Shop to your basket (see Which products are included in the promotion? to see what products are eligible). At checkout apply the discount code JCBOFFER and the total order price will show the discounted amount.
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Is there a limit on the number of times I can use this discount code?
Yes, only one discount can be used at the checkout per email address per month.
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What payment cards can I use to pay for the discounted products?
Only JCB cards (all types) are valid for this promotion. Any other payment card (such as Visa or Mastercard) are not valid and will not work.
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Is there a cap on how many products I can buy using the 15% discount code?
Yes, the 15% discount is capped at £20 per order. For example, if a product costs £100, then with a 15% discount it would be £15 off and therefore eligible as it is under the £20 cap.
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How is the cap applied on the VB Shop Japan site as the currency is in Japanese Yen?
For the VB Shop Japan website, the £20 cap will be dynamically calculated based on the current exchange rate for £20. The currency rate is updated by VisitBritain monthly.
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Can I swap or transfer my JCB Cardmembers discount code?
Unfortunately, you cannot swap or transfer your JCB Cardmembers discount code. Please note that eligible experiences, guided tours and attraction tickets must not be resold.
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My discount code isn’t working, am I entering the right codes?
Please check the following:
- The purchase date is within the promotional period
- You are using the right discount code: JCBOFFER
- You are using a JCB card to pay for your order
- The product is included in the promotion (see Which products are included in the promotion?)
- Please note that the following products are excluded from the promotion:
Buckingham Palace State Rooms Tickets
Palace of Holyroodhouse
The Royal Mews at Buckingham Palace
Windsor Castle Tickets
King’s Gallery at Buckingham Palace
If you are still having issues, please contact the VisitBritain customer service team who will be able to assist you. If you wish to speak to a member of our support team, you can do so by:
Calling 0151 8050395. Our phone lines are open Monday to Friday 9.00am – 5.30pm (UK time) or send an email to [email protected]. We are available Monday to Friday 9.00am – 5.30pm (UK time).
Transport tickets
A paper ticket that allows you unlimited travel on all London public transport services
The most cost-effective option if you are visiting London with a group of 10 or more people
Skip the queues and travel on London's public transport network with ease with this prepaid travel...
Take a ride on Britain’s first and only urban cable car for a unique journey above the River Thames...
See the best of London from the water and from above with the Thames River's transport service and...
See all the major sights as you travel pier to pier by Uber boat across London with a 1 day hop-on...
See the best of London from the water and sky with a Thames River cruise and IFS Cloud Cable Car...
Explore all of London’s top landmarks as you cruise along the Thames with a 2-day hop-on hop-off...
See the best of London from the Thames' waters with a return journey on board an Uber Boat by Thames...
See the best of London from the Thames' waters with this Hop-on one way ticket
An affordable and comfortable bus transfer between Edinburgh Airport and the heart of Scotland's...
Royal London
Discover nearly 1,000 years of London's fascinating and gruesome history at this world-famous...
Explore over 1,000 years of British history at this UNESCO World Heritage Site, a Gothic...
Explore the birthplace and childhood home of Queen Victoria and home to young royals since the 17th...
Witness this traditional ceremony from a fantastic spot and visit some iconic spots of Central...
London's history
Visit both the Royal Observatory and Cutty Sark with this great value day pass
Dive into 150 years of history at Cutty Sark, the world's only surviving tea clipper
Climb up and down the nine decks to learn about the ship’s fascinating history with this interactive...
Straddle the world at the Prime Meridian Line, where Greenwich Mean Time was born
Visit London’s famed Royal Botanic Gardens - also known as Kew Gardens - home to over 50,000 living...
Enjoy traditional afternoon tea under the breathtaking roof of the British Museum’s Great Court...
Learn all there is to know about the evolution of London transport with this interesting family...
Explore St Paul’s, the national cathedral and architectural masterpiece, where Londoners come...
Discover the story and secrets behind Shakespeare's iconic open-air London theatre in this...
London tours
Join this fantastic afternoon tour with an expert guide and go on a historical journey through...
Join our Beatles Magical Mystery London Walking Tour of Marylebone and Abbey Road for the very best...
Discover hidden parts of London, away from the usual tourist trail, on a unique and unusual tour
A guided walking tour exploring Harry Potter London locations, led by magic and non-magic folk
Experience the best of London at your own pace as you jump on a sightseeing bus with over 40 stops...
Enjoy a unique trip around London combined with a sumptuous afternoon tea on a luxury bus
Enjoy unlimited hop-on hop-off access and discover the very best of London through multiple routes...
Experience the magic of a night ride across the bustling city and rediscover the most iconic sights...
Discover the secret London locations that inspired J.K. Rowling’s Harry Potter’s stories with this...
Discover London's most iconic landmarks on a Hop-On Hop-Off open-top sightseeing bus
Join the Paddington Tour to delve into the world of your favorite children's book character
Join a small group walking tour to discover the secrets behind the world’s first underground railway
Day tours
Visit some of the most important historic spots of Scotland and enjoy a whisky to complete the...
This guided tour from Central Cardiff takes in the very best beaches and historical sites on the...
Discover the hidden beauty of the Brecon Beacons National Park in this magnificent guided waterfalls...
Take a lesser-known path up to the summit of Pen y Fan, the highest peak in South Wales.
Board a luxury coach in London and travel straight to Stonehenge for an extended visit to this...
Visit the earliest English example of Gothic architecture and the best-preserved version of the...
Sign for a full-day trip to visit three iconic attractions in England including the UNESCO World...
Choose a two or four hours tour to discover what Britain was like under the Caesars and what was...
Explore Newcastle in a unique way tasting deliciously locally sourced food and drinks with this...
Discover the hidden beauty of the Brecon Beacons National Park in this magnificent guided waterfalls...
Explore stunning English countryside with this bus tour around Oxfordshire and Shakespeare's...
Discover over 900 years of royal history at the ancestral home of the British monarchy with this...
Explore three of the UK’s most popular attractions on this day tour
BritRail train passes
An electronic rail pass that grants you unlimited travel throughout the whole of England
Uncover the stunning landscapes, the historic cities and the hidden gems of England, Wales and...
An electronic rail pass that grants you unlimited travel throughout the whole of London and the...
An electronic rail pass that grants you unlimited travel throughout South West England, including...
An electronic rail pass that grants you unlimited travel on rail services in Scotland
Family-friendly London
Visit five of London's top attractions with this fantastic family-friendly combination of tickets
Experience the city from a breathtaking perspective on The London Eye
See London's famous landmark like never before with this fun-filled thrilled high speed boat ride on...
Meet the characters of the world-famous Dreamworks Shrek films in this interactive and immersive...
Come face-to-face with over 150 incredibly lifelike figures of the most popular and influential...
Visit one of the largest aquariums in Europe with up to 400 different species in over 50 displays
Come face-to-face with over 150 incredibly lifelike wax figures of the most popular people in Film...
An immersive 40 minutes cruise on the River Thames for you to admire London's most famous landmarks...
Explore this oasis in the heart of the capital with just under 15,000 amazing animals to discover
Cultural London
Immerse yourself in 42 masterpieces from 29 of the world's most iconic artists, each reimagined...
Enjoy uninterrupted 360-degree views of the city up to 40 miles from the Shard
Explore the Tate collections with the guidance of a Tate expert on their new Discovery
Tour
Relax with a drink at the elegant 1835 Champagne Bar before you skip the lines at Madame Tussauds...
Enjoy a glass of champagne whilst admiring stunning views of London's skyline with this ultimate VIP...
Prepare yourself for a fright in this interactive journey through London's darkest history
Feel like a VIP with this romantic speedboat ride along the River Thames at sunset.
Sightseeing passes
Save up to 50% and enjoy access to over 90 attractions with this sightseeing credits package
Special offer - Choose 2, 3, 4, 5, 6 or 7 top London attractions and enjoy great savings while you...
Visit five of London's top attractions with this fantastic family-friendly combination of tickets
See Scotland's top three royal attractions - including Edinburgh Castle - with one great-value pass
If you're planning a trip in England, Wales and Northern Ireland this year, buy a National Trust...
Explore the very best of Wales' historic treasures with your Cadw Explorer Pass
Choose between the 9 or 16 consecutive days passes to explore more than 100 of England's greatest...
Theatre tickets
Book your tickets yesterday and take an electrifying ride back in time with Doc Brown and Marty...
Discover Andy's journey as she navigates the cutthroat world of high fashion
An epic musical adventure where a young demigod discovers his true power and fights to become the...
See what happened to the universally known characters of The Wizard of Oz in this magically stunning...
This hilarious hit musical comedy follows a pair of Mormon boys sent on a mission to a place about...
Fall again for Christian and Satine’s love story with this award-winning theatrical version of Baz...
Do not miss this multi award-winning international smash hit, now the longest running comedy in the...
Feel the circle of life’s love with the spectacular staging version of this family Disney classic...
This Broadway production brings back to life the story of Michael Jackson and the greatest songs...
This international hit musical awaits at the Novello Theatre in the West End, where it has been...
Unmissable musical adaptation of Victor Hugo's 1862 novel Les Misérables, the world's longest...
Experience the magic of Roald Dahl's Matilda, brought to life in a multi-award-winning musical...
Discover the incredible story of The Phantom of the Opera in the West End, and experience one of...
The world's longest-running play since 1952. A gripping murder mystery set in a snowbound guesthouse...
Sport tours
Enjoy a unique and unforgettable all-access tour of the Emirates Stadium, home of Arsenal Football...
Go behind the scenes at the world-famous Anfield Stadium, home to Liverpool Football Club
Come and enjoy an unrivalled stadium tour experience at the Ethiad Stadium in Manchester, where...
Discover what is behind the scenes at Tottenham Hotspur Stadium and explore this immersive, self...
Follow in the footsteps of the biggest names in sports and music with a behind-the-scenes tour
Discover the thrilling history of British motorsport at Silverstone Museum, with hands-on exhibits...
TV and film
Discover all the secrets of the wonderful city of Bath in this tour designed for small groups
Join the Oxford on screen walking tour, the backdrop for many film and tv productions
A must-visit for all series fans to its authentic filming location in Linen Mill Studios in...
Get a behind-the-scenes look at the spellbinding making of the Harry Potter films with this magical...
Step directly into the world of the Harry Potter films and experience the magic up close
Discover the secret London locations that inspired J.K. Rowling’s Harry Potter’s stories with this...
Join the Paddington Tour to delve into the world of your favorite children's book character
This fully guided walking tour will take you around the fictional Cornish seaside village of...
Explore key locations from Game of Thrones and Northern Ireland in this bus tour from Belfast.
A guided walking tour exploring Harry Potter London locations, led by magic and non-magic folk
Parks and zoos
Whether you're seeking exhilarating adrenaline-fueled adventures or creating memorable family...
With over 40 rides and attractions, a zoo and SEA LIFE centre home to over 1,000 animals...
Step into the home of ‘Feel-Good Thrills’, the most thrilling theme park located in London's...
Enjoy with your loved ones this popular family attraction featuring some of the biggest, wettest and...
With over 55 rides, live shows and attractions set over 150 acres of parkland plus a fully LEGO...
Enjoy a family fun day visiting this outstanding zoo in Cheshire, where over 37,000 animals and 128...
Enjoy a day out with the whole family at Castle Hil in Dudley and discover a variety of endangered...
Join us for a fun packed, animal filled day, on the edge of one of the UK’s most beautiful...
Unlock a world of adventure with our exclusive combo ticket, granting you access to two of...
Immerse yourself in the wonders of the ocean at the SEA LIFE aquarium in Birmingham
Immerse yourself in the wonders of the ocean at SEA LIFE Brighton
Visit one of the largest aquariums in Europe with up to 400 different species in over 50 displays
Journey through Manchester aquarium and discover the magical sea life underwater world
Explore the depths of the ocean at the SEA LIFE centre in Weymouth
Discover endless fun and adventure with this exceptional Birmingham combo ticket
Immerse yourself in the wonders of the ocean at SEA LIFE Loch Lomond
Enjoy a family fun day at this popular attraction based in the village of Bournville, near...
Explore this oasis in the heart of the capital with just under 15,000 amazing animals to discover
British history
Discover the incredible stories and achievements of Britain's World War Two Codebreakers, in the...
Spectacular shows and attractions, spellbinding storytelling and exhilarating experiences make...
Take a thrilling immersive underground journey through Edinburgh’s darkest history
Journey through 2000 years of York's darkest history and get to know the city’s grizzliest tales
See Scotland's top three royal attractions - including Edinburgh Castle - with one great-value pass
Explore the world-famous Stonehenge - a unique prehistoric monument and World Heritage Site in...
Visit an icon of Regency architecture converted into a fascinating museum about the life of Regency...
Discover the charms of England’s largest, grandest Tudor palace and home to the notorious Henry VIII
Explore beyond the iconic gates of Strawberry Field to discover where Beatles history meets...
Enjoy a family-friendly interactive aerospace exhibition, including the last Concord that ever flew
Explore the stunning gardens and the official Northern Ireland residence of HM The King
The ever-evolving Jane Austen Centre pays homage to the life and work of the world-renowned writer
Visit this award-winning exhibition in Liverpool, telling the story of the lives, times and music of...
View the night sky from Wales' first International Dark Sky Reserve and embrace a nocturnal...




























































































































